The mm12 schedule

meshmarketing 12 is Nov. 7 at the Toronto Reference Library’s‎ Bram & Bluma Appel Salon.

Please note: the program schedule may change. Please refer back to this schedule as mm12 approaches.

The Agenda At-A-Glance | Nov 7


TIME ACTIVITY LOCATION
8:00 AM – 8:45 AM Registration The Prologue
Breakfast Café brought to you by Eventbrite
9:00 AM – 9:05 AM mm12 welcome Epic Hall
9:05 AM – 9:55 AM mesh Keynote
The Optimization of Search, Social and Content
with Lee Odden of TopRank Online Marketing
9:55 AM – 10:25 AM meshBreak The Prologue
10:25 AM – 11:15 AM mesh Keynote
Content Strategy
with Kristina Halvorson of Brain Traffic
Epic Hall
11:15 AM – 12:00 PM meshPanel
Getting consumers to shop at Canadian e-commerce sites with Seth Stover, Yona Shtern, Drew Green and Hicham Ratnani
12:00 PM – 1:00 PM Networking Lunch
with WineAlign & Grant Burge
The Prologue
1:00 PM – 1:45 PM meshPanel
Solving the Mobile Marketing Conundrum. What’s the key to reaching consumers?
with Jason Chaney, Jennifer Lum, Amar Narain and Naeem Lakhani

brought to you by Olive Mobile

Epic Hall
1:45 PM – 2:30 PM meshTalk
“Find Red”: A case study into an awarding winning campaign for M&Ms
with Priyanka Goswami and Meghan Jackson 
2:30 PM – 3:00 PM meshBreak
3:00 PM – 3:45 PM meshPanel
Search and discovery: The keys to be found with Carlos del Rio, Lee Odden and Jason Sikora
3:45 PM – 4:45 PM mesh Keynote
Core Creativity: How to bring creativity and innovation to the work that you do.
with David Usher
4:45 PM – 4:55 PM Closing
5:00 PM – 8:00 PM mm12 Social
a celebration in honour of Michael O’Connor Clarke
in support of the O’Connor Clarke family
The Pilot

Session Descriptions


Session Descriptions

mesh Keynote
The Optimization of Search, Social and Content
with Lee Odden of TopRank Online Marketing
The lines between search, content marketing and social media are quickly beginning to blur. Rather than marketers seeing them as standalone silos, search, social and content are beginning to work together to drive strategic and tactical goals. Lee Odden will provide insight into how marketers need to develop digital campaigns that effectively leverage approach search, social and content.

mesh Keynote
Content Strategy
with Kristina Halvorson of Brain Traffic
As content marketing becomes more important, there is pressure on a growing number of brands to become publishers. But how do they go about embracing content and what are the key considerations they have to think about? Kristina Halvorson, who is regarded as one of the world’s leading content strategist, will discuss the role that content is now playing and provide a big-picture strategic view on how content can help to drive your marketing activities.

meshPanel
Solving the Mobile Marketing Conundrum. What’s the key to reaching consumers?
with the Tribal BBD team and others to be announced
With hundreds of millions of users, mobile is quickly emerging as a huge channel for marketers, but it’s still far unclear how they will effectively reach consumers. Is it mobile ads, location-based services, e-commerce or content. This panel will discuss what’s working, what’s not, and how marketers can find a way to harness the excitement of mobile’s growth.

meshTalk
“Find Red”: A case study into an awarding winning campaign for M&Ms
with Proximity Canada and others to be announced
The award-winning MaRS “Find Red” campaign captured the attention and imagination of consumers to conduct a scavenger hunt across Toronto. Consumers were tasks to find three red M&Ms in Toronto using Google Street View. The campaign was supported by hints about Red’s location through the Mars website, Facebook, Twitter, YouTube and Foursquare, as well as QR codes.

mesh Keynote
Core Creativity: How to bring creativity and innovation to the work that you do.
with David Usher of Art And Icons
The Internet has changed everything we know about business and art… and it continues to do so. You can no longer get by because you’re the best in your town, province or even country. Location means nothing. Everything now has a global audience and products need to do more than simply perform. They need to sing. Nobody understands this better than David Usher. The multi-platinum artist is also an enterprising entrepreneur with business ventures ranging from technology and the environment to creative and social endeavors. He believes that creativity is a learnable skill. In his meshTalk, David will share his fascinating formula for a more dynamic and innovative creative process.

With more session descriptions to be announced. Stay tuned!